Turning technicality into relatability
Scope
Video Script
Client
Shell Singapore
Year
[2026]
Industry
Oil & Gas
As a premium fuel with a high price-tag, Shell V-Power has to earn its place at the pump with Singaporean drivers. For its annual brand campaign, Shell wanted new content to reinforce V-Power’s protection and longevity claims, timed to National Day and Shell’s 135 years in Singapore.
Insight
Engine science is hard to care about on its own. So we started with something Singaporeans already love and bond over: food.
Solution: Chef Cooks
Chef Cooks takes Shell scientists out of the lab and into the kitchen. In each episode, a Shell fuel scientist teams up with a celebrity chef, runs a simple experiment with everyday kitchen objects and explains the science in real time. The scientist then links the same principle back to what V-Power does inside your engine.
Impact
Through this content series, we created social media video scripts that made engine science relatable to daily life, and persuaded a cautious client to take more creative leaps with us, opening the door to more branded content partnerships.
Turning technicality into relatability
Scope
Video Script
Client
Shell Singapore
Year
[2026]
Industry
Oil & Gas
As a premium fuel with a high price-tag, Shell V-Power has to earn its place at the pump with Singaporean drivers. For its annual brand campaign, Shell wanted new content to reinforce V-Power’s protection and longevity claims, timed to National Day and Shell’s 135 years in Singapore.
Insight
Engine science is hard to care about on its own. So we started with something Singaporeans already love and bond over: food.
Solution: Chef Cooks
Chef Cooks takes Shell scientists out of the lab and into the kitchen. In each episode, a Shell fuel scientist teams up with a celebrity chef, runs a simple experiment with everyday kitchen objects and explains the science in real time. The scientist then links the same principle back to what V-Power does inside your engine.
Impact
Through this content series, we created social media video scripts that made engine science relatable to daily life, and persuaded a cautious client to take more creative leaps with us, opening the door to more branded content partnerships.
Turning technicality into relatability
Scope
Video Script
Client
Shell Singapore
Year
[2026]
Industry
Oil & Gas
As a premium fuel with a high price-tag, Shell V-Power has to earn its place at the pump with Singaporean drivers. For its annual brand campaign, Shell wanted new content to reinforce V-Power’s protection and longevity claims, timed to National Day and Shell’s 135 years in Singapore.
Insight
Engine science is hard to care about on its own. So we started with something Singaporeans already love and bond over: food.
Solution: Chef Cooks
Chef Cooks takes Shell scientists out of the lab and into the kitchen. In each episode, a Shell fuel scientist teams up with a celebrity chef, runs a simple experiment with everyday kitchen objects and explains the science in real time. The scientist then links the same principle back to what V-Power does inside your engine.
Impact
Through this content series, we created social media video scripts that made engine science relatable to daily life, and persuaded a cautious client to take more creative leaps with us, opening the door to more branded content partnerships.