JOURNALIST
CONTENT STRATEGIST
A food and culture journalist
with a brand marketer’s instinct
for what makes people stop scrolling.
Featured
work
About me
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
SKILLS
NEWS & FEATURE WRITING
INterviewing & EVENT COVERAGE
VIDEO JOURNALISM
CONTENT STRATEGY
COPYWRITING
PHOTOGRAPHY
MEDIA PRODUCTION
RELATIONSHIP MANAGEMENT
BRANDS
Accomplishments
Accomplishments
Marketing Interactive Rising Star Nominee, 2022
Recognises young agency talent for client impact, strategic creativity and the ability to pivot quickly.
Tsinghua University Outstanding Student of the Year, 2022
Bestowed to top post-graduates who have made significant contributions in a specific field while maintaining academic excellence
Tsinghua University Best Thesis, 2022
Awarded for academic rigour in my masters thesis: "Eating with Your Eyes: Investigating the Effectiveness of Mukbang Influencers in Food Advertising"
Certifications
Certifications
LinkedIn Marketing Strategy
WSET Level 2 Award in Spirits
Adobe Lightroom
Adobe Premiere
Canva
BarSmarts Professional Certificate
Vertical Institute UI/UX Bootcamp
JOURNALIST
CONTENT STRATEGIST
A food and culture journalist
with a brand marketer’s instinct
for what makes people stop scrolling.
Featured
work
About me
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
SKILLS
NEWS & FEATURE WRITING
INterviewing & EVENT COVERAGE
VIDEO JOURNALISM
CONTENT STRATEGY
COPYWRITING
PHOTOGRAPHY
MEDIA PRODUCTION
RELATIONSHIP MANAGEMENT
BRANDS
Accomplishments
Accomplishments
Marketing Interactive Rising Star Nominee, 2022
Recognises young agency talent for client impact, strategic creativity and the ability to pivot quickly.
Tsinghua University Outstanding Student of the Year, 2022
Bestowed to top post-graduates who have made significant contributions in a specific field while maintaining academic excellence
Tsinghua University Best Thesis, 2022
Awarded for academic rigour in my masters thesis: "Eating with Your Eyes: Investigating the Effectiveness of Mukbang Influencers in Food Advertising"
Certifications
Certifications
LinkedIn Marketing Strategy
WSET Level 2 Award in Spirits
Adobe Lightroom
Adobe Premiere
Canva
BarSmarts Professional Certificate
Vertical Institute UI/UX Bootcamp
JOURNALIST
CONTENT STRATEGIST
A food and culture journalist
with a brand marketer’s instinct
for what makes people stop scrolling.
Featured
work
About me
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
I’m Rachael Neo, a content strategist trained in journalism and seasoned in marketing.
I turn technical topics and TikTok trends into stories that are local, human and worth-reading.
Years of working with brands across industries taught me what makes a story land, on the page and on screen, and how to make it earn its place commercially.
These days, I’m bringing that craft to food and culture, digging into the businesses, people and heritage behind what we eat.
SKILLS
NEWS & FEATURE WRITING
INterviewing & EVENT COVERAGE
VIDEO JOURNALISM
CONTENT STRATEGY
COPYWRITING
PHOTOGRAPHY
MEDIA PRODUCTION
RELATIONSHIP MANAGEMENT
BRANDS
Accomplishments
Accomplishments
Marketing Interactive Rising Star Nominee, 2022
Recognises young agency talent for client impact, strategic creativity and the ability to pivot quickly.
Tsinghua University Outstanding Student of the Year, 2022
Bestowed to top post-graduates who have made significant contributions in a specific field while maintaining academic excellence
Tsinghua University Best Thesis, 2022
Awarded for academic rigour in my masters thesis: "Eating with Your Eyes: Investigating the Effectiveness of Mukbang Influencers in Food Advertising"
Certifications
Certifications
LinkedIn Marketing Strategy
WSET Level 2 Award in Spirits
Adobe Lightroom
Adobe Premiere
Canva
BarSmarts Professional Certificate
Vertical Institute UI/UX Bootcamp